Related Experience
Astrology Contributor -LynnHazan.com
March 2021-Present
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Compose monthly Zodiac-centric listicle with a lifestyle focus. Lynn Hazan Blog is a culture blog, covering all lifestyle facets in the tri-state metropolitan area. Responsibilities include pitching original ideas, creating my own graphics and sourcing media for features.
Contributing Astrology Writer - The New Jersey Digest
June 2020 - Present
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Combining my knowledge of Astrology with my creative writing skills, I contribute a 5,000 word a monthly horoscope for all 12 zodiac signs. My forecast covers important dates, transits and planetary alignments for an in-depth interpretation of how the month might go. In addition, I write informative pieces on major astrological events each month. I perform my own key-word research and collaborate with the Editor to implement a SEO key-word strategy. My pieces have been "Featured Answers," included in the "Top Stories" section and consistently rank on Google. I bring in an average of 11K unique visitors a month to this New Jersey based contemporary lifestyle website.
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Contributing Writer - HaveANight.com
February 2017 - September 2019
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Contributed monthly neighborhood guides centered in Jersey City. The bulk of my blogs were weekend event guides and feature list. I was responsible for pitching original feature ideas that covered local bars, restaurants, recreational activities and businesses across the city. I kept the tone up-beat and friendly to adhere to the brands voice, and added personal touches of humor here and there. Focused on including important details (especially when covering events) fact-checking and sourcing photos. Submitted all content in an organized fashion to the Managing Editor for final review.
Marketing Manager - StorageBlue
November 2015 - May 2017
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Worked in-house and oversaw all Marketing efforts for at local self-storage chain. My responsibilities included writing copy for marketing materials, SEM and digital ads, social media post and email marketing blast. as well as editing/re-writing website copy for SEO. I diligently managed the online reputation by mediating negative reviews and tracked success of online marketing efforts via Google Analytics.
Played a large role in the development of an e-commerce based storage pick-up service. In addition to doing extensive industry research and marketing the service, I handled all operations of running the budding service; including customer service, scheduling appointments, inventory, customer accounts/billing and tracking stored items.
Accomplishments:
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Increased move-in rates across all four locations, getting two buildings to nearly full-capacity.
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Used Constant Contact to email updates to current tenants to promote the referral program. Included some newsletter editions about events in the local communities of each location. My average open-rate was 30%, eighteen times higher than the industry average.
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Identified a new target audience of college students for the pick-up service. Implemented a successful digital campaign that targeted 6 nearby universities. My efforts lead to largest influx of customer the service had seen and an astonishing increase in sales to support the start-up that was just getting off the ground.
Editorial Assistant Intern - iConcept Media
April 2015 -July 2015
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Acted as an Editorial Assistant during an internship intensive for iConcept Media. Focused on trending topics in news, fashion and entertainment for three different websites (RushHourDaily.com, StyleFT.com and ifashionnetwork.com). Worked an average of 35 hours remotely. I was put in charge of updating the daily 40 trending topics across all categories for all the interns to pick from. On top of being assigned articles to edit, I wrote 4-5 of my own daily. Articles ranged from short blurbs to 500 words, I primarily covered fashion and entertainment. I was responsible for all parts of the publishing process, including adding tags, meta descriptions and embedding photos on the WordPress backend.
Freelance Beauty Writer - Examiner.com
July 2013- July 2016
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Self-published my own blogs using the site's CMS. I covered a New York based beauty beat and typically posted 500 words biweekly. I created my own running editorial calendar based of events (like fashion week), current trends, new products/product reviews. I also conducted and published a few interviews with beauty industry professionals. Responsible for all parts of the publishing process, including research, source citation, media and proofreading/editing.